Who is the primary target audience for these sensitive baby wipes ?

The primary target audience for sensitive baby wipes typically includes:

Parents of Newborns and Infants: New parents often seek gentle and safe products for their newborns’ delicate skin. Sensitive baby wipes are designed to be mild and non-irritating, making them ideal for the sensitive skin of newborns and infants.

Caregivers of Children with Sensitive Skin: This group includes parents and guardians of children who have known skin conditions such as eczema, dermatitis, or other sensitivities. These wipes are formulated to minimize irritation and are free from harsh chemicals and fragrances.

Parents Looking for Safe, Natural Products: Many parents prefer products with minimal additives and natural ingredients. Sensitive baby wipes are often free from alcohol, parabens, sulfates, and artificial fragrances, appealing to those who prioritize natural and organic ingredients.

Parents Concerned with Allergies and Irritations: Individuals who are particularly cautious about allergens and potential irritants are drawn to wipes that are hypoallergenic and dermatologically tested.

Healthcare Professionals and Pediatricians: Often recommending or endorsing sensitive wipes for their patients, especially for those with skin conditions or allergies.

sensitive baby wipes are primarily targeted at parents and caregivers who prioritize the health, safety, and comfort of their children’s skin, especially those dealing with newborns, infants, or children with sensitive or problematic skin conditions.